Senior Digital Marketing Specialist – Ngs
| Company | Volta Labs |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 4–7 years of experience in B2B digital marketing, ideally in life sciences, biotech, diagnostics, or a related technical field
- Proven experience with marketing automation tools (HubSpot preferred), Google Analytics, Google Ads, and LinkedIn Ads
- Strong writing skills and ability to tailor content to scientific and non-scientific audiences
- Comfortable working in a fast-paced, startup environment with cross-functional collaboration
- Self-starter with strong project management skills and a bias toward execution
Responsibilities
- Develop and manage multi-channel digital marketing campaigns (email, paid search, SEO, social media, display, retargeting, etc.)
- Create compelling content for website, landing pages, email nurtures, and social posts that resonate with life sciences audiences
- Own campaign execution, tracking, optimization, and reporting—driving measurable outcomes such as MQLs and pipeline contributions
- Collaborate with designers, developers, and external vendors to produce digital assets and update website content (WordPress or similar)
- Optimize web performance and user journeys with A/B testing and SEO best practices
- Manage and improve marketing automation workflows and lead scoring in HubSpot
- Support virtual and in-person event promotions (e.g., conferences, webinars, product launches)
- Stay current on industry trends and digital tools to identify new growth opportunities
Preferred Qualifications
- Familiarity with hybrid capture, genomics workflows, or clinical lab environments