Senior Digital Media Trader – Paid Social and Programmatic

Senior Digital Media Trader – Paid Social and Programmatic

Requirements

• Bachelor’s degree (Marketing, Economics, Math)
• 3+ years experience managing a high volume of paid social campaigns within Meta for enterprise accounts.
• 1+ years experience managing paid social campaigns across other social platforms such as LinkedIn, Pinterest, and Tiktok.
• 1+ years experience managing programmatic campaigns across Display, Video, and CTV.
• Expert knowledge of paid social strategies is a must
• Working knowledge of advertising technology is a must
• Proficiency within the online media buying and selling ecosystem, and a strong understanding of DSPs, SSPs, Exchanges, DMPs, & Measurement Providers
• Proficiency in MS Office Suite, with an emphasis in Excel
• Strong verbal and written communication skills, including the ability to present findings to clients.
• Strong analytical skills, including the ability to synthesize and decipher data, and the wherewithal to leverage insights to produce solutions.
• Strong initiative and ability to work well under pressure while maintaining a positive attitude.
• Ability to prioritize multiple tasks and meet deadlines with demonstrated initiative.
• Ability to learn and adapt in a dynamic, high-growth environment
• Ability to work well independently; define/manage objectives in a fast paced, ever-changing environment.
• Ability to maintain excellent relationships with internal and external partners.

Responsibilities

• Senior Traders work with partners in the Customer and Sales teams to support Nexxen’s Clients, helping to deliver a series of renowned customer experiences.
• Develop and execute the full-cycle campaign management for all programmatic and paid social channels, including but not limited to Meta (Facebook & Instagram), TikTok, Pinterest, and LinkedIn. This includes setup, activation, and optimization, ensuring overall business portfolio health, as measured by: performance, pace, and profitability.
• Responsible for external communications to provide relevant campaign updates on performance and best practices, ensuring all efforts are data-driven and aligned with client KPIs.
• Continuously test and iterate creative, messaging, and audience strategies to optimize campaign performance.
• Serve as a main operational point of contact for client service organization with regard to campaign-specific questions, such as optimizations, Nexxen Products, site lists, RFPs, and utilization of data.
• Proactive notification to stakeholders about day-day campaign performance, revenue pacing, margin goals, potential areas of improvement, and future business opportunities.
• Provide mentorship and guidance to junior traders, fostering skill development and providing cross training.
• Identify problems and develop solutions: creating new delivery strategies and helping internal and external teams understand how new products and platform capabilities improve campaign health.
• Organize & submit platform issues or feature suggestions to relevant teams to improve platform workflows
• Up-to-speed with industry knowledge in regards to key platforms, new technology and developing trends, as well as Nexxen’s POVs within the space.

Preferred Qualifications

• Experience with SQL and other database management programs