Senior Digital Strategist

A Bachelor’s degree in a quantitative or business field (e.g., statistics, mathematics, engineering, computer science)
2 – 4 years of related experience
4+ years in digital strategy, product or UX design required
4+ years in managed care or healthcare preferred
Experience with one or more of the following: Data Analysis; Digital Brand Engagement; Digital Content; Digital Design; Digital Marketing; Digital Media; Project Management

Develop and execute digital experience strategies aligned with the company’s goals and objectives
Research and define strategies focused on specific sub-categories of the overall digital experience, e.g., Mobile, Outreach, Care Management, etc.
Organize forums to engage stakeholders across the organization, including LOBs, Marketing, Customer Service, and Quality
Leverage data and insights to understand member and provider perception, behavior, engagement levels, and outcomes
Partner with Experience Insights and Management teams to understand the end-to-end customer journeys
Monitor industry trends, competitor activities, and stakeholder feedback to identify opportunities for innovation and improvement
Collaborate with Product and Design to conceptualize intuitive, omni-channel experiences
Create the artifacts needed to make the Strategy research, recommendations and roadmaps come to life visually
Develop strategies for personalizing omni-channel experiences based on member demographics, health profiles, behavior and preferences
Evaluate and recommend digital health tools and digital technologies
Perform other duties as assigned
Comply with all policies and standards