Senior Director – Brand Marketing

Senior Director – Brand Marketing

Requirements

• Extensive experience in brand marketing leadership, with a proven track record in one or more category leading brands focusing on brand relevancy and strategic execution.
• Proven success in leading world-class campaigns and creative work
• Be a true expert on products, consumers, competitors landscape and market trends.
• A deep understanding of the intersection of art, culture, and commerce, with the ability to translate brand aspirations into compelling content.
• Expertise in crafting and executing integrated marketing campaigns across various channels and platforms for large scale initiatives.
• Strong leadership skills. Keep yourself and your team inspired. Enable your team to deliver outstanding work that will define consumer engagement with the GAP brand.
• Bachelor’s degree required.
• 10-15 years of experience in Global Brands

Responsibilities

• Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, social media, and influencer content.
• Champion customer-focused strategic planning and ensure rigorous, channel-specific execution.
• Lead teams to create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement.
• Partner closely with our creative team to push the boundaries of creativity.
• Collaborate with leads across Product, Retail, e-commerce, PR, and operations to deliver a unified brand narrative.
• Build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams.
• Utilize customer data and insights to inform and refine key strategies and tactics.
• Manage our agency partners, including Creative, Influencer, Social and partner with internal Media shared services team.

Preferred Qualifications

No preferred qualifications provided.