Senior Director – Commercial

Senior Director – Commercial

Requirements

• Bachelor’s Degree
• 10+ years of Sales and/or Marketing experience preferably in the beverage or consumer package goods industry; brings thorough knowledge of company products and industry best practices
• Ability to understand and develop strategic direction and plans to drive results
• Strong leadership skills with the ability to develop and engage people to build a high-performance sales team
• Strong internal and external customer service and communication skills
• Demonstrated ability to build and maintain relationships with employees, customers, and all external partners
• Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills
• Highly self-motivated and results oriented with ability to influence and negotiate with partners
• Located or ability to move to the market, in Upstate NY.

Responsibilities

• Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results
• Build strong business relationships with key wholesalers and internal partners and ensure a alignment between company and customer objectives
• Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:
• Pricing strategy development & price increase sell-in
• Cents per case audits
• Forecasting Reviews
• Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments
• Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers
• Provide routine report-outs through the Sales Performance Reviews with senior management
• Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
• Manage the several Sports and experiential Sponsorships on the territory, negotiate wholesaler contributions and activation responsibilities
• Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team which is essential to Leading Future Growth
• Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc.
• Support and manage pilot projects on an ad-hoc basis
• Consistently models key leadership capabilities: an ownership mindset, drives transformation, thinks long-term, communicates effectively, culture ambassador, and prioritization of our people

Preferred Qualifications

• Knowledge of ABC laws & regulations and marketing & advertising guidelines for promotions
• Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management