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Senior Director Global Omnichannel Franchise Business Partner
| Company | Sanofi |
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| Location | Cambridge, MA, USA |
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| Salary | $180000 – $300000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in a related field is required
- 10+ years’ of relevant pharmaceutical/biotech industry experience in product/brand management, and/or strategic marketing
- 5+ years’ experience in Multi/Omnichannel environment
- Experience and proven ability to build / execute marketing strategies
- Strong interpersonal and communication skills with high EQ
- Omnichannel/Digital Marketing expertise: Content Management, process design, change management
- Experienced in leading by influence and drive in matrix driven project teams/organizations
- Project Management: ensure the correct pace of the acceleration
- Ability to leverage networks, to develop people, coach & give feedback, empower people
- Ability to lead change while achieving business goals & objectives, act for change – Challenge the status quo. Be persistent and resilient.
Responsibilities
- Partner with Global and local cross-functional team to develop asset-tailored Omnichannel strategy for all Dupixent indications
- Partner with Global and local cross-functional team to ensure GloCal Omnichannel excellence in execution for the AD indication
- Provide perspective on key channels & capabilities needed by the GBU/franchise
- Provide perspective on Transformation Programs capabilities (Turing/Next Best action modeling, GenAI) to support deployment of Omnichannel strategy as well as standards to drive excellence in execution (features, platforms and templates)
- Drive change management to adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency
- Support within GBU with Omnichannel capability building & training – orchestration of Omnichannel acceleration
- Define & track critical KPIs to measure progress in improving Customer Experience, in partnership with I&A pillar
- Identify & share best practices within, across & outside of the GBU – focus & scale-up
- In collaboration with the Franchise and Customer Facing Capabilities teams, develop segmentation, targeting & customer journeys
- Lead & coordinate Omnichannel development & Omnichannel KPIs definition for all Dupixent indications
Preferred Qualifications
No preferred qualifications provided.
