Senior Director – Integrated Marketing

Senior Director – Integrated Marketing

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred.
• 10+ years of experience in strategic and holistic marketing, with at least 5 years in a leadership role, preferably within a digital platform or tech-focused company.
• Proven experience supporting product development and target ICPs and have executed key product and brand messaging in owned, earned and paid channels.
• Proven track record of driving growth and engagement through successful brand and performance marketing initiatives.
• Strong understanding of digital marketing channels and best practices, including paid media, SEO, content marketing, and social media.
• Demonstrated experience in managing and developing high-performing teams.
• Exceptional analytical skills with a data-driven mindset to evaluate performance and drive decision-making.
• Excellent communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment with a strong sense of ownership and accountability.

Responsibilities

• Develop and implement a multi-channel marketing strategy to drive user acquisition, engagement, and retention for GoFundMe’s platform.
• Champion GoFundMe’s brand positioning to elevate brand awareness and drive consistency across all channels. Lead brand campaigns that enhance our reputation and build emotional connection with audiences.
• Oversee digital marketing efforts, including paid search, social media, email, content marketing, and SEO to drive growth, optimize ROI, and meet KPIs.
• Work closely with Product, Engineering, Data, Customer Support, and other departments to ensure alignment of marketing strategies with overall business goals.
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Utilize data and analytics to inform marketing strategies, measuring and reporting on the effectiveness of campaigns and initiatives. Regularly adjust strategies based on data insights.
• Develop and manage the marketing budget, allocating resources to maximize efficiency and effectiveness across channels.
• Stay informed on market trends, competitive landscape, and emerging technologies to identify new opportunities for growth and differentiation.

Preferred Qualifications

• Experience in a mission-driven organization or working with philanthropic/nonprofit brands.
• Familiarity with MarTech and analytics platforms, including Google Analytics, HubSpot, and others.
• Background in crisis communication and managing brand reputation.