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Senior Director – Product – Ctv
| Company | Kargo |
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| Location | New York, NY, USA |
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| Salary | $140000 – $220000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of experience in product management with direct relevant experience within CTV and Online Video ecosystems
- Customer-focused mindset with a passion for creating value and impact in the industry with experience working directly with brands/agencies, programmatic partners, and CTV publishers
- Exhibited proficiency in designing and delivering ad experiences across video and CTV devices and environments
- Deep proficiency in CTV technical and product concepts including RTB specs as well as specific CTV nuances
- Very strong understanding of the ad tech industry and proficiency in programmatic advertising concepts
- Technical acumen and ability to collaborate effectively with engineers
- Experience with writing user stories, product briefs, and requirements
- Great eye for design and attention to detail
- Strong analytical mindset and ability to analyze complex data and make data-driven decisions
- Experience with agile development methodologies and project management tools
Responsibilities
- Execute a strategic roadmap for ad products aligned with Kargo’s business objectives and market trends within CTV
- Define product requirements and specifications, ensuring alignment with customer needs and technical capabilities with a deep hands on approach to partnering with engineering, operational, and business CTV teams
- Write briefs and documents to drive the technical design of Kargo CTV ad formats across both Kargo unique experiences, as well as traditional CTV advertising
- Work closely with Engineering, Technical Operations, Integrations, and Programmatic Partnerships teams to ensure our CTV products are performant, compatible, and competitive within industry
- Prioritize and manage projects effectively in a fast-paced, dynamic environment with a high level of ambiguity
- Collaborate with internal stakeholders to gather requirements, prioritize features, and ensure alignment with business objectives
- Stay informed about market trends, competitor offerings, and opportunities for product differentiation
- Collaborate with engineering and contribute to product development cycles, including sprint preparation and backlog management
- Work with product marketing on go-to-market strategy and post-launch success of products
- Analyze data to extract actionable insights and identify opportunities for product optimization
- Define KPIs and metrics to measure product success, regularly monitor performance and make recommendations for improvement
- Lead the full product lifecycle, from strategy and development to adoption and iteration
Preferred Qualifications
No preferred qualifications provided.
