Skip to content
Senior Editors for Audience Growth
| Company | The Washington Post |
|---|
| Location | Washington, DC, USA |
|---|
| Salary | $154000 – $215300 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- At least 10 years of newsroom experience, including in coverage roles
- Exceptional communication skills
- Ability to work across a large, dynamic organization
- Deep understanding of audience behaviors, analytics, digital best practices and emerging trends in news consumption
Responsibilities
- Partner closely with your coverage area’s editorial leadership to integrate audience insights into daily news decisions, long-term planning and coverage priorities
- Leverage audience data to inform decisions related to your coverage area, ensuring our journalism resonates with existing and new audiences
- Develop and execute strategies to grow readership, maximize engagement and improve your assigned department’s content discoverability across platforms
- Collaborate with Audience, News Hub, Visuals and Product teams to optimize story presentation, publishing timing, content programming and workflows
- Monitor and interpret platform performance and trends to guide editorial teams in reach and engagement strategies
- In coordination with others on the Audience team, lead and/or facilitate training sessions on digital best practices, data literacy and audience engagement strategies
- Produce regular performance insights reports to help leaders in your assigned department assess coverage effectiveness and refine approaches
- Conduct deep dives into coverage and work with department heads to reassess and refine editorial strategies
- Regularly collaborate with the Audience organization to refine KPIs and best practices and ensure alignment across the newsroom
Preferred Qualifications
- At least 5 years of management experience
- Experience directing editorial strategy and connecting it to brand and business impact
- A track record of translating audience data into editorial action, using it to shape coverage and inform distribution
- Demonstrated success in growing audience reach and engagement through innovative editorial strategies
- Ability to work independently while also thriving in a fast-paced, collaborative newsroom environment
- Self-starter with a track record of adaptability and problem-solving in a rapidly evolving media landscape
Benefits
No information provided on Benefits.
