Senior Email Marketing Analyst
| Company | Sojern |
|---|---|
| Location | London, UK, Omaha, NE, USA, Dublin, Ireland |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Proficiency in email platforms (ie Salesforce Marketing Cloud, Marketo, Braze, Iterable, HubSpot, Mailchimp, or Adobe Campaign …)
- SQL for querying booking data
- Tableau for dashboarding
- Ability to interpret attribution models
- Strong ability to crush data—leveraging cohort analysis, segmentation techniques, and multi-touch attribution to maximize revenue impact
- Understanding of digital advertising as well as travel customer journeys (e.g., post-booking follow-ups, loyalty programs)
- Experience working with engineering teams to integrate 1st-party data (e.g., CRM lists) into email workflows
- 2-4 years of hands-on experience in data or business analytics role or email marketing, with at least 1 year of experience in digital advertising including hands-on experience managing email marketing campaigns.
Responsibilities
- Act as one of the go-to experts for email marketing across teams
- Work with Product team to develop the email channel for commission-based hotel campaigns
- Optimize A/B test frameworks
- Translate performance insights into business strategies
- Implement multi-ID matching strategies to resolve overlaps
- Analyze attribution windows (click vs. view) to quantify email’s incremental impact on bookings
- Track metrics like open rates, conversion rates, cancellations, and channel cannibalization
- Split performance between independent vs. chain properties
- Build Tableau/BI dashboards to visualize deduplication rates, booking timelines, and campaign incrementality for internal and client-facing reporting
- Ensure accuracy across systems; flag discrepancies with internal data team
- Recommend improvements for email cadence, segmentation, and triggers (e.g., cart abandonment flows) based on A/B test results
- Investigate underperforming campaigns; identify issues in list hygiene, email design, or compliance (e.g., GDPR)
Preferred Qualifications
- BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus
- Familiarity with privacy regulations (CCPA, GDPR) and data compliance in email targeting
- Experience with A/B test approach preferred
- A positive attitude each day
- Excellent oral and written communication skills
- Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices