Senior Event Specialist

Senior Event Specialist

Requirements

• 4 year / Bachelor’s Degree in Marketing, Business, Communications, English, Journalism or related major (preferred)
• High School Diploma / GED (Required)
• 7+ years of experience in all aspects of Meetings, Tradeshow, User Conference planning
• Experience overseeing events in a high tech, fast-paced B2B industry (Required)
• Excellent time and project management with exceptional attention to detail (Experience with Basecamp a plus)
• Experience with a CRM platform (Salesforce preferred)
• Experience with a marketing automation platform (Marketo preferred)
• Knowledge of virtual event planning
• Excellent verbal and written communication skills
• Self-directed with the ability to take initiative
• Project leadership skills
• Proven ability to think quickly and strategically to resolve conflicts

Responsibilities

• Collaborates and works cross-functionally with sales and marketing managers and SMEs to define event strategy in support of company and department goals and to uncover new event opportunities
• Develops project-specific event strategies, tactics, and execution plans designed to support multiple verticals and personas
• Oversees marketing event execution across cross-functional teams, including deadlines, owners, and third party vendors
• Prepares, manages, and adheres to event-specific budgets, forecasts spend, anticipates event needs, and seeks ways to improve efficiency
• Builds, manages, and reports ROI results of event activity in relation to spend and provides detailed recommendations for improvement
• Ensures leads are collected and distributed to appropriate sales teams and properly followed up with post-event
• Produces sales training materials and facilitates internal processes for event efficiency
• Identifies and outlines creative dependencies needed to support events, meets with SMEs on material creation and fulfillment through third party vendors
• Researches, negotiates, and administers vendor contracts and ongoing management of vendor relationships
• Uncovers and reports media opportunities to third party public relations firm
• Oversees shipment, inventory and storage of tradeshow materials with 3rd party provider
• Researches event best practices and continually hones best practice skills
• Serves as a mentor and helps train junior team members on events, including reporting, campaign creation, lead mapping and automation scoring

Preferred Qualifications

• A combination of relevant experience and education may be considered
• Preferred Certifications/Licensure: Certified Meeting Planner (a plus)
• Working knowledge of Apple platform a plus
• Desire and demonstrated ability to manage multiple projects and stakeholders simultaneously
• Passionate about events and data-driven results; you genuinely love the field you’re in and want to continue learning