Senior Field Marketing Manager

Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
7+ years of experience in field marketing, demand generation, or event management.
Proven track record of planning, executing, and optimizing successful field marketing programs that drive business growth.
Strong understanding of B2B sales and marketing processes, lead generation, and demand funnel.
Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously.
Exceptional communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior leaders.
Data-driven and results-oriented mindset with the ability to analyze campaign performance and make data-backed recommendations.
Experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot).
Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Willingness to travel up to 35% as needed for events and regional support.
Be physically located on the East Coast.

Develop and execute comprehensive field marketing strategies that align with corporate goals, regional sales objectives, and customer needs.
Lead the planning, execution, and optimization of in-person and virtual events, such as trade shows, conferences, regional webinars, and customer meetups.
Build and manage strong relationships with regional sales teams to understand market needs and ensure alignment on messaging, target accounts, and campaign execution.
Leverage data and analytics to measure the success of field marketing programs and adjust tactics to maximize results.
Collaborate with the demand generation team to create targeted lead-generation programs, content, and campaigns that drive qualified leads to sales.
Manage marketing budgets and resources for field activities and ensure programs are delivered within budget and timeline.
Act as the voice of the customer by gathering insights, identifying trends, and ensuring marketing strategies reflect customer pain points and priorities.
Coordinate with creative, content, and digital marketing teams to develop region-specific messaging and collateral.
Track and report on key performance metrics, such as lead conversion rates, event attendance, and ROI on field marketing investments.
Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies to ensure the company remains ahead of the curve.