Senior Field Marketing Manager – Mid Market

Senior Field Marketing Manager – Mid Market

Requirements

• 5+ years of experience in midmarket/enterprise field marketing
• Proficiency in Salesforce, Reachdesk, Splash, Outreach, Gong, and Canva as well as other office productivity and collaboration tools
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Experience building and delivering of field marketing campaigns, events, executive and key account programs and joint partner activity
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
• The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 and 1:few field events
• Data-driven, you have a grasp on how event execution ties back to performance/impact on the business specifically pipeline generation and deal acceleration
• Hands-on execution ability with effective project management, budget management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and detail-driven
• Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and an inappropriate sense of urgency
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week
• Must be legally authorized to work in the United States without restriction
• Willing to submit to a background investigation, including verification of your employment and criminal history
• Ability to travel up to 40%

Responsibilities

• Own the strategy for the midmarket/enterprise field marketing program for North America – West
• Ideate, plan, and execute up to 20 events that drive net new pipeline and meet company ROI KPIs
• Collaboration of event programs across the marketing organization including but not limited to customer workshops, industry events, PR activations, segment-specific events, annual user conference, sales events, thought leadership, roadshows,etc.
• Own the management, maintenance, and internal sharing of field marketing calendar to ensure Klaviyo shows up in the field in a strategic manner across marketing, customers, sales and partners
• Own the internal project management of events: Klaviyo staffing, procurement requests, vendor management/contracts, SWAG inventory, hotel blocks, travel arrangements, creative requests, etc.
• Own the build out of event promotion channels: registration page build, social posts, email marketing via direction/strategy from field marketing leads
• Own the marketing ops associated with events, in close collaboration with the sales ops team: Salesforce campaign management, list cleaning, sales enablement, and reporting
• Partner with creative and external agency teams in the creation of field event assets including banners, signage, and swag. Ensure all assets fit brand guidelines and support broader brand goals.
• Travel and work field events as needed, serve as onsite POC
• Performs other related duties as assigned.

Preferred Qualifications

No preferred qualifications provided.