Senior Global Marketing Researcher

BA / BS in Marketing, Business, Economics, Statistics or Social Sciences
5+ years of experience in market research, consumer insights, customer experience, or a related role
4+ years of experience with analytic techniques and statistical modeling
Expertise in using Qualtrics or other comparable survey research tools
Proven experience in designing and executing custom quantitative and qualitative research and interpreting results
Expertise with Tableau, Power BI or other similar data visualization tools
Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus
Strong communication skills, with the ability to present complex data to both technical and non-technical audiences
Strong project and vendor management skills
Demonstrate energy, drive, and resilience when faced with challenges
Possesses high integrity and exceptional work ethic
Able to work effectively in a highly complex matrix environment, and is an excellent team player
Strong interpersonal and relationship-building skills

Design and execute research studies to assess consumer preferences, market trends, and analyze results
Identify key trends and insights that inform product development, marketing strategies, and consumer engagement
Analyze marketing promotions performance and measure campaign ROI
Present research findings to key stakeholders and provide data-driven recommendations for strategic decision making
Lead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveys
Conduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personas
Work closely with Marketing, Analytics, Product, and Sales team to ensure research insights align with business objectives
Manage relationships with third party research agencies, ensuring they meet timelines, budgets, and quality standards
Monitor macroeconomic trends, emerging technologies, industry regulations that could impact business strategy

Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus