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Senior Growth Lifecycle Manager
Company | Udemy |
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Location | Denver, CO, USA |
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Salary | $119000 – $149000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 6+ years of experience leading lifecycle marketing for consumer businesses, with demonstrated success driving significant revenue growth in subscription or marketplace models
- Proven track record of building and scaling lifecycle programs that have delivered measurable business impact, with specific examples of revenue lift or retention improvement
- Proven ability to build strong internal and cross-functional relationships, positioning yourself as a trusted expert and collaborative partner
- Demonstrated expertise in marketing automation tools (e.g., Braze, Iterable) and personalized customer journey development
- Strong analytical skills with a record of effectively leveraging data to optimize marketing performance and inform strategic decisions
- Exceptional communication, stakeholder management, and influencing skills across teams and organizational levels
Responsibilities
- Develop comprehensive lifecycle strategies across the full customer journey, from acquisition to engagement to retention, with clear revenue impact goals
- Develop internal and cross-functional relationships, establishing yourself as a dependable partner and subject matter expert
- Lead cross-functional initiatives with product, analytics, and pricing teams to develop integrated approaches to improving conversion, customer engagement, retention, and lifetime value through process improvement and strategic innovation
- Collaborate closely across diverse teams to streamline processes, optimize resource allocation, and boost operational efficiency
- Utilize data analytics to drive informed decision-making and continuously optimize marketing strategies
- Mentor and guide team members, supporting their professional growth and reinforcing a collaborative, results-oriented culture
Preferred Qualifications
No preferred qualifications provided.