Senior Growth Marketing Manager

5+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.
Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, or others.
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
Exhibits strong bias to action. Moves fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
Understanding of hypothesis driven A/B, multivariate and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.

Grow the number of users who join our program while keeping constant or improving our CAC/ROAS.
Own campaigns hand-on-keyboard across multiple online and offline channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business.
Define, drive and measure KPIs for each campaign.
Continually design and execute AB tests to make the most effective campaigns.
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.