Senior Integrated Campaign Manager – Events

Senior Integrated Campaign Manager – Events

Requirements

• 5+ years of demand generation experience at a B2B technology company. Industry experience is a plus.
• Proven track record of developing and executing integrated campaigns for large-scale events that generate pipeline
• Writing skills, with the ability to communicate complex ideas in simple terms with brand voice and conversion in mind across multiple campaign channels
• Analytical skills with the ability to interpret data and make data-driven decisions
• Understanding of funnel metrics and their impact on campaign strategy
• Project management skills with a track record of managing multiple projects simultaneously with a strong attention to detail
• Experience using automation and analytics platforms such as Marketo, Salesforce, Tableau, and Outreach.

Responsibilities

• Develop and execute integrated campaigns that drive attendance to Intercom’s largest events.
• Create thoughtful post-event campaigns which continue to drive engagement and convert pipeline.
• Manage the end-to-end campaign process including planning, execution, and tracking of tactical execution. Ensure all campaign deliverables are aligned to channels and objectives.
• Analyze campaign performance data, including funnel metrics to derive insights and make data-driven recommendations.
• Manage the post-event process for lead routing and pipeline progression. Monitor and report on funnel metrics to inform campaign strategy.
• Partner closely with cross functional teams including sales, PMM, content, field and brand to ensure campaign alignment with business objectives to maximize impact
• Monitor and optimize campaigns through A/B testing, segmentation and other best practices to improve effectiveness and efficiency.

Preferred Qualifications

• Past experience in event planning and management of event software platforms is preferred.
• Experience with email marketing, product marketing, social advertising