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Senior Integrated Campaigns Manager
| Company | Tanium |
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| Location | Durham, NC, USA |
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| Salary | $90000 – $265000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- BA or BS preferably in communications, marketing, or related field
- 7+ years of marketing experience, including a minimum of 5 years of Demand Gen experience in a B2B environment
- Demonstrated ability to develop and execute large-scale campaigns from concept to completion that build brand awareness, establish thought leadership, and deliver business results
- Advanced knowledge of (and comfortable reporting to leadership on) revenue generation/marketing metrics including the Sales/Marketing funnel and ROI
- Exceptional writing and editing skills and able to personally write engaging content as needed
- Analytical and data-driven; uses data to gather insights to inform decisions
- Confident, creative and dynamic individual with excellent verbal communication skills, as well as strong prioritization, organization and project management skills with a roll up your sleeves, can-do attitude
Responsibilities
- Drive the strategy and execution of multi-channel global and regional Demand Gen campaigns
- Works with cross-functional teams, including the product marketing, content team, digital team, field and partner marketing teams, to ensure integrated campaign planning and execution
- Define and develop an integrated marketing plan, including areas of investment, project timelines, and marketing mix recommendations
- Oversee distribution of campaign messaging maps/guidelines, style guides, and other campaign assets
- Build strong relationships with relevant external agencies and internal team members to plan and manage the delivery of centralized creative campaign assets, including advertising collateral, emails, e-books, emails, webinars, blogs, social, videos, and case studies
- Collaborate with sales development representatives (SDRs) to maximize the yield of all campaigns with sales qualified leads and pipeline as the primary KPI
- Collaborate with marketing operations on campaign tracking, technology optimizations, and campaign reporting
- Manage a cadence of reporting, monitoring and analyzing program performance and regularly reporting to leadership on its impact
Preferred Qualifications
No preferred qualifications provided.
