Senior Integrated Marketing Manager – Private Brands

Senior Integrated Marketing Manager – Private Brands

Requirements

• Bachelor’s degree in Marketing, Communications or a related field
• 7+ years’ Marketing experience
• Demonstrated ability to handle complex, multi-channel (paid and organic) campaigns with multiple collaborators
• Expertise in go-to-market strategy development rooted in the ability to develop insights and metrics to find opportunities
• Customer-first mentality and passion for delivering the best end-to-end experience
• Experience analyzing business performance and figuring out impact of marketing efforts
• Business insight and a consistent track record of making strategic choices based on data
• Strong communication, presentation, and cross-functional leadership skills
• Ability to develop metrics, analyze data quantitatively, and find opportunities
• Advanced analytical experience required (e.g., Excel), Tableau and/or SQL experience a plus
• Comfortable in a fast-paced, self-starter environment

Responsibilities

• Lead go-to-market campaign strategy and management of Chewy Private Brands’ seasonal and always-on efforts.
• Support go-to-market for Chewy-owned brands and product launches in collaboration with brand managers.
• Partner closely with Chewy marketing teams and channel owners (PLA, Social, Direct Mail, etc.) to drive customer acquisition and retention across channels, continuously optimizing and seeking improvements.
• Develop effective creative briefs and partner with in-house Creative teams to secure channel assets that deliver on marketing strategies and business goals.
• Build processes to ensure collaboration with Team Members and smooth execution across functions, including channel teams, finance, analytics, media, and merchandising.
• Analyze marketing efforts and performance data to summarize and communicate to partners how marketing initiatives impact business results.
• Develop consumer insights learning agenda and coordinate with the Insights team on research.
• Work closely with category and brand managers to build quarterly marketing calendars based on promotional activities, product development, and annual goals.
• Handle consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
• Work with the internal creative team to develop assets from concepts through execution across various tactics, including owned channel placements.
• Use data and insights to think strategically and creatively to develop opportunities to support category goals, evaluating both on-site and off-site marketing support.
• Collaborate closely with Marketing peers on annual category go-to-market plans.

Preferred Qualifications

• Growth marketing experience for private labels preferred
• Travel may be required