Senior Lead – Partner Marketing – SMB Demand Generation

Senior Lead – Partner Marketing – SMB Demand Generation

Requirements

• 12+ years of partner marketing experience, with a focus on SMB demand generation and 3+ years of supervisory experience
• Demonstrated success in executing demand generation campaigns and achieving measurable pipeline growth
• Strong ability to build trust and foster relationships with SMB partners, driving engagement and success
• Comfortable balancing strategic planning with direct execution of campaigns and initiatives
• Exceptional verbal and written communication skills to engage internal teams and external partners
• Expertise in analyzing performance data, optimizing campaigns, and driving predictable business outcomes
• Skilled in managing multiple priorities, balancing team leadership with direct contributions
• Bachelor’s degree in Marketing, Business, or related field preferred, equivalent work experience required.

Responsibilities

• Develop SMB Demand Generation Strategies: Work directly with top SMB partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resources; Align plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impact
• Execute Marketing Initiatives: Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growth; Ensure timely execution of initiatives, adapting to partner needs and market dynamics
• Lead Regional Pipeline Success: Serve as a key driver of pipeline performance across the Americas by managing partner engagement and marketing efforts; Leverage data and insights to ensure joint success with SMB partners, optimizing campaigns and initiatives for better outcomes
• Partner Engagement & Relationship Building: Build and maintain strong, collaborative relationships with SMB partners, increasing their engagement and commitment; Develop lifecycle marketing strategies that drive ongoing partner success
• Cross-Functional Collaboration: Work closely with Partner Demand Acceleration, Partner Sales, Product Marketing, and Partner Enablement teams to align on strategy and ensure seamless execution; Act as a bridge between internal teams and SMB partners, ensuring joint goals are met
• Monitor and Optimize Campaign Performance: Analyze campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilization) to continuously improve marketing outcomes; Provide actionable insights to partners and internal stakeholders for ongoing optimization
• Performs other related duties as assigned.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred, equivalent work experience required.