Senior Manager – Audience Engagement Strategy & Activation Lead
| Company | Pfizer |
|---|---|
| Location | Phoenixville, PA, USA, Highland Park, IL, USA, New York, NY, USA |
| Salary | $120800 – $201400 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, PhD |
| Experience Level | Senior |
Requirements
- Applicant must have a bachelor’s degree with at least 6 years of experience; OR a master’s degree with at least 5 years of experience; OR a PhD with 1+ years of experience.
- 6+ years of experience either in-house or at the agency setting
- Demonstrates expertise in social media platforms, influencer marketing strategies, and listening tools and analytics
- Successful track record designing and implementing high-impact integrated campaigns from conception through execution
- Project management skills coordinating multifaceted campaigns and initiatives
- Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
- Strong written communication skills
- Mastery in staying compliant with the complex legal and regulatory guidelines surrounding influencer marketing and branded content
- Experience guiding organizations through transformations and periods of change
- Skilled at communicating compelling narratives and campaign visions
- Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies
- Strong relationship building skills and ability to navigate matrixed organizations
- Drives strategy while simultaneously orchestrating flawless execution at speed
- Embodies courage, excellence, equity and joy while elevating those values across teams
- Executive poise and influence to interact effectively across all organizational levels
- Articulate communicator able to optimize messaging and design for maximum user resonance and business impact
- Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information.
Responsibilities
- Maximize social-first engagement strategies to drive brand or therapeutic area objectives and Marketing ROI.
- Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective navigation based on marketing briefs.
- Lead partnership operation with media planning team to bring synergies or amplification of campaign ideas.
- Identify gaps and opportunities for campaigns and recommend solutions based on social listening or search insights.
- Partner with social listening colleagues to lead projects to analyze insights from reports and shape the recommendations that go to business teams.
- Lead cross function work to collaborate with corporate affairs and media planners to optimize influencer campaigns with data-driven approaches.
- Collaborate with and lead agency and vendor partners for execution of opportunistic content activations.
- Ensure compliance with all regulations and guidelines in the pharmaceutical space.
- Maintain up-to-date knowledge of latest cultural trends, platforms and best practices for media campaigns.
- Contribute leadership for new capability development within Audience Engagement Team Center of Excellence.
- Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results.
- This highly visible role will be a key member of the Audience Engagement & Activation team partnering closely with cross-functional teams across Marketing, Corporate Affairs and Brands.
Preferred Qualifications
- Willingness to travel where business leaders are or to engage directly with partners as needed.