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Senior Manager – B2B Marketing – FIFA World Cup 26™
| Company | On Location |
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| Location | New York, NY, USA |
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| Salary | $78750 – $105000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5-8 years in Corporate, B2B marketing
- Experience executing lead generation campaigns that result in a high-number of opportunities for Sales team
- Experience defining reporting requirements and insights related to lead generation/demand generation activities
- MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms
- Understand and value working closely with Sales in partnership for success
- Self-starter and driven, comfortable working in a fast-paced environment
- Ability to make strategic decisions, always keeping what’s best for the business at the forefront
- Eager and willingness to roll-up sleeves and jump in
Responsibilities
- Develop successful B2B campaigns, both direct to businesses and high-net worth individuals that drive leads for the Corporate Sales Teams
- Drive the creation of exciting campaigns – liaising with digital services and creative teams
- Develop personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets
- Develop value proposition and key messages for high-net worth individuals and corporate buyers in key markets
- Manage and execute lead generation activities to support corporate sales teams including but not limited to email marketing, paid partnerships (sponsorships), tradeshows and digital
- Hire and manage a Corporate Marketing Manager
- Collaborate with other B2B teams within On Location to execute joint programs
- Manage budget and reporting related to B2B corporate marketing strategy
- Interpret marketing metrics, build and share reports with sales and marketing leadership
- Work closely with digital marketing team to build and execute corporate marketing campaigns
- Support sales enablement needs of corporate sales team (not limited to sales presentations, emails/social, events, etc.)
- Submit creative intake forms and direct creative briefs
- Align with PR and B2C marketing on Corporate activations and events
- Pivot quickly from marketing activities that are under performing
- Travel as needed to event activations in North America
Preferred Qualifications
No preferred qualifications provided.
