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Senior Manager – Communications Planning – Creative and Player Services
| Company | 2K |
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| Location | Novato, CA, USA |
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| Salary | $114400 – $169300 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 6+ years of experience in communications planning, strategy, or media planning (creative agency experience preferred)
- Strong understanding of audience research tools and the ability to extract insights that inform creative and media strategy
- Skilled at writing concise, compelling creative briefs that guide great work
- Strong storytelling skills—able to translate data and strategy into clear, persuasive narratives
- Comfortable working in a collaborative, cross-functional environment with creative, media, insights, and marketing teams
- Highly adaptable self-starter, eager to contribute and push projects forward in a fast-paced environment
Responsibilities
- Support the development of integrated communications strategies that align creative and media efforts with business objectives
- Synthesize audience research using syndicated tools and first-party data to extract insights and inform campaign development
- Assist in crafting concise, actionable creative briefs that translate strategy into compelling creative direction
- Stay updated on emerging media trends, competitor strategies, and player behaviors to refine communication plans
- Help ensure creative and media strategies are aligned for maximum engagement and effectiveness
- Work closely with creative teams, providing them with audience insights, messaging direction, and strategic support
- Collaborate with media teams to ensure creative assets are developed in alignment with channel strategies and spend levels
- Partner with Insights and Marketing Technology teams to refine measurement frameworks and optimize campaign effectiveness
- Maintain relationships with marketing teams across the organization, ensuring seamless integration of communication strategies
- Act as a key point of contact for BUs, helping to align campaign requests with strategic goals
- Assist in crafting persuasive narratives and presentations that communicate complex strategies in a clear, compelling way
- Support senior leadership in advocating for audience-first, insight-driven marketing approaches
- Contribute to the evolution of the Communications Planning discipline, helping refine best practices and ways of working
Preferred Qualifications
- Creative agency experience preferred
- Passion for gaming and an interest in understanding gaming culture and consumer behavior
