Senior Manager – Content Engine

Senior Manager – Content Engine

Requirements

• Bachelor’s degree with at least 6 years of experience; OR a master’s degree with at least 5 years of experience; OR a PhD with 1+ years of experience
• 6+ years of experience either in-house or at the agency setting
• Successful track record designing and implementing high-impact content campaigns from conception through execution
• Project management skills coordinating multifaceted campaigns and initiatives
• Strong written communication skills
• Mastery in staying compliant with the complex legal and regulatory guidelines surrounding branded content
• Strong relationship building skills and ability to navigate matrixed organizations
• Drives strategy while simultaneously orchestrating flawless execution at speed
• Executive poise and influence to interact effectively across all organizational levels
• Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information

Responsibilities

• Assist the Director, Content Engine Lead in establishing a pioneering Center of Excellence dedicated to content that enhances SEO and social search
• Create and lead the development of a company-wide content engine playbook that combines insights from SEO with content actions and outlines the best methods for measuring its impact
• Using the content playbook, work closely with brand marketers and cross-functional team members to guide content strategies that align with our brand team’s objectives and resonate with our target audience; establish learning plans to test and evaluate impact
• Oversee the creation of high-quality content that enriches storytelling and drives engagement across various organic, search-driven platforms
• Own the end-to-end production of content where our AOR is not resourced to support our brands with agile, quick-turn opportunistic content; support in creating the model of quick-turn content creation
• Lead the development and implementation of strategies to activate content across multiple channels
• Maintain a consistent and compelling brand voice across all channels and content types
• Lead cross-function work to collaborate with CMO colleagues including Product, Measurement, Social Listening and Media Strategists, to ensure cohesive messaging and branding consistency, and that content supports overall marketing / media and business goals
• Develop and maintain a content calendar to ensure timely delivery of visual content and campaigns on above-brand sites like PfizerForAll.com
• Utilize analytics tools to measure content effectiveness, derive insights, and adjust strategies to optimize engagement and conversion rates
• Manage the content budget, ensuring efficient allocation of resources and ROI
• Stay informed of industry trends, competitor strategies, and emerging technologies to keep our content strategies ahead of the curve

Preferred Qualifications

No preferred qualifications provided.