Senior Manager – Corporate Marketing and Communications
| Company | Tulip Interfaces |
|---|---|
| Location | Cambridge, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Strategic Thinking and Planning: Ability to develop and implement brand strategies that align with company goals.
- Marketing Expertise: Knowledge of traditional marketing methods and their integration with digital strategies.
- Brand Positioning and Messaging: Expertise in crafting compelling brand narratives and positioning statements.
- Project Management: Excellent organizational skills to manage multiple projects and campaigns simultaneously; ability to coordinate with cross-functional teams, including commercial, product, operations, and executive teams.
- Creative and Innovative Thinking: Ability to think of creative solutions; experience working with design teams and translating digital and visual concepts into experiences.
- Communication and Interpersonal Skills: Strong written and verbal communication skills; ability to build and maintain relationships with internal teams and external partners.
- Technical Acumen: Understanding of the b2b tech industry, including trends, products, and competitive landscape.
- Brand Performance Metrics: Proficiency in tracking and analyzing key brand performance indicators.
- Leadership and Team Management: Ability to inspire and motivate others to achieve brand goals.
Responsibilities
- Develop and execute a comprehensive PR strategy for the company and focused initiatives.
- Craft press releases, media kits, and communication materials.
- Cultivate relationships with tier-1 media, journalists, and influencers.
- Oversee media interactions, interviews, and press conferences.
- Stay abreast of industry trends for proactive media engagement.
- Drive the development of thought leadership content, ensuring alignment with company messaging.
- Collaborate with key leaders and subject matter experts.
- Ensure consistency in messaging and brand voice.
- Lead the growth of our social media presence, particularly on LinkedIn, and drive the strategy for content and profile development on other platforms (YouTube, Instagram, Facebook).
- Spearhead engagement campaigns for major events.
- Manage employer branding initiatives on Instagram.
- Utilize metrics for continuous optimization.
- Work closely with the Operations team to enhance employer brand and attract top talent.
- Oversee the creation of compelling employer branding content.
- Collaborate with HR and recruitment teams to align messaging with hiring goals.
Preferred Qualifications
-
No preferred qualifications provided.