Senior Manager – Creator & Talent Partnerships – Marketing & Promotions – Streaming

Senior Manager – Creator & Talent Partnerships – Marketing & Promotions – Streaming

Requirements

• Strong background in talent partnerships, with experience cultivating relationships with talent, agents, managers, and publicists to align with strategic marketing goals.
• Proven ability to develop and execute creative talent-driven campaigns that generate engagement, visibility, and conversation.
• Deep understanding of social media platforms and the types of talent-driven content that perform best across different channels.
• Adept at collaborating with cross-functional teams, including Title Marketing, Brand Partnerships, Publicity, Content and Casting to ensure cohesive storytelling and campaign execution.
• Entrepreneurial mindset with a proactive, solutions-oriented approach; comfortable leading talent-driven initiatives while also supporting broader team objectives.
• Experience using audience insights and data to inform talent selection and campaign strategies while balancing creative intuition and risk-taking.
• Exceptional multitasking skills, with the ability to manage multiple talent projects simultaneously in a fast-paced, deadline-driven environment.
• Adaptable and resilient, thriving in an ever-evolving landscape while maintaining a high standard of excellence.
• Passion for entertainment, deep respect for talent, and a strong understanding of Netflix’s culture and content strategy.

Responsibilities

• Oversee and streamline talent requests and procurement across marketing divisions, including Social, Campaign Planning, Consumer Products, Integrated Marketing, Brand Partnerships, and Games.
• Collaborate with Casting and Publicity to develop long-term talent strategies, integrating them into Netflix’s ecosystem through social features, hosting, performances, title crossovers, and marketing opportunities.
• Partner with cross-functional teams to book talent for major marketing campaigns and events (e.g., Tudum, Geeked Week, SAG Awards) aligned with their strengths and interests.
• Build and maintain relationships with talent and representatives, tracking their interests, brand deals, and career goals while ensuring smooth communication throughout campaigns.
• Engage with agents, managers, and labels to identify new talent, distributing casting and creative details to various partners.
• Work with marketing legal & business affairs to establish best practices for talent contracts and track payments.
• Keep marketing teams informed on key talent across priority titles and genres, aligning with business needs.
• Provide on-set talent support at shoots, productions, and premieres, working with publicists and reps to ensure a seamless experience and successful content capture.
• Oversee talent approvals for campaign materials, including scripts, shoot concepts, and content edits.
• Lead social onboarding for talent, providing best practice guidance, facilitating kick-off calls, and assisting with new page launches.

Preferred Qualifications

• Passion for entertainment, deep respect for talent, and a strong understanding of Netflix’s culture and content strategy.