Senior Manager - CRM | All Jobs Info

Senior Manager – CRM

BS/BA in Marketing or related field
Minimum 8 years in Email Marketing, Lifecycle Marketing, or Growth Marketing
Experience working with Salesforce Marketing Cloud and Salesforce CRM
Capability to organize processes and agencies, creating links and coordination between all stakeholders
Awareness of email marketing legal limitations, TCPA/CAN-SPAM/GDPR laws
Understanding of email send best practices and maintaining IP health
Ability to project manage multiple projects simultaneously while keeping all on track toward deadlines
Highly meticulous with superior analytical skills
Excellent verbal and written communication skills
Energy and enthusiasm to drive results; must be self-motivated, proactive, poised, and flexible
Passionate about the electric vehicle industry and CRM marketing

Work closely with the sales organization and owner experience teams to develop a strategic communication plan to maximize ROI
Lead content development and email communications operations to support meaningful touchpoints within each journey
Execute the CRM global strategy for the full customer lifecycle, from awareness through ownership and repurchase
Write and refine high-quality technical and automotive copy for customer communications, ensuring clarity, precision, and engagement
Coordinate the appropriate teams on the right message at the right time for our customers
Manage internal and external execution partners to develop comprehensive and forward-thinking automation journeys
Develop and maintain a regular reporting system on KPIs, with particular attention to conquest, conversion, and retention cost and effectiveness (ROI)
Support Lucid Studios in generating traffic, leads, and sales through the planning and execution of local campaigns
Coach and lead a small but mighty CRM marketing team