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Senior Manager Digital Experience
| Company | MSG Entertainment |
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| Location | New York, NY, USA |
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| Salary | $96000 – $155000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7-9 years experience in Business, Marketing, or related field
- Deep understanding of the digital marketing landscape (e.g. SEO, social media, content marketing, email marketing, push notifications, CRM, etc.)
- Experience partnering with Product Management, Engineering or UX/UI Design teams
- Experience building or delivering against technical product roadmaps
- Proficient with Content Management Systems (CMS); WordPress preferred
- Proficient with Search Engine Optimization (SEO) tools, including Bing Webmaster Tools, Google Business Profile Manager, Google Search Console, Semrush
- Proficient with Web Analytics tools; Google Analytics or Adobe Analytics preferred
- Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
- Exceptional written and verbal communication skills
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
Responsibilities
- Lead and advise digital content team to create frictionless and seamless experience online; manage digital content calendar for execution of digital refreshes, seasonal activations, and promotional activities; provide guidance on digital content distribution, purchase path improvement and navigation enhancements, utilizing data & best practices to inform decision-making.
- Partner with Data & Analytics to implement digital content analytics strategy to ensure effective data capture, business alignment and data quality; identify, define and benchmark digital KPIs; regularly monitor business health, analyze data to improve digital experience and share insights with executives and key stakeholders.
- Develop, execute and optimize comprehensive digital strategy to grow digital revenue (ticketing, merchandise, etc.) and enhance online brand experience across suite of digital products through content programs; navigate complexities of growing digital business, including day-to-day content tactics, system & technical controls, resourcing and more.
- Oversee game coverage planning for sports teams, including pregame, in-game, and post-game maintenance, article and video publishing activities as needed.
- Supervise execution of digital tactics to support promotional activation (e.g. QR codes, promo codes, gamification, push notifications, etc.)
- Partner with Product Management and Engineering teams to develop, launch and enhance features across sites & apps; optimize tooling workflows and advance technological capabilities to improve digital experience.
- Maintain clear project plans and roadmaps, while partnering with internal stakeholders and keeping business priorities & user needs at the forefront; document project requirements, milestones and timelines; generate stakeholder buy-in and enhance workflow for departments feeding content to team; lead executive presentations with Madison Square Garden executive team.
- Direct on-page, off-page and technical SEO programming to optimize data content, improve keyword rankings and drive sustainable traffic to websites from search engines, such as Google or Bing; educate Product Management, Design and Engineering teams on current trends and content methodologies.
Preferred Qualifications
- Experience supervising teams; 2 years of people management experience preferred
- Passion for sports, music, entertainment and pop culture
