Senior Manager – Digital Product Management – Media
| Company | 7-Eleven |
|---|---|
| Location | Irving, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree
- Minimum 3 years of experience in Digital product management
- Minimum 5 years of experience developing Retail Media Networks
Responsibilities
- Define the long-term strategy for the retail media network for on-site, Digital products
- Establish clear business metrics (in conjunction with marketing) to measure the success of the Digital portion of Retail Media
- Set product vision and lead road mapping, goal setting, story writing, project execution, A/B testing, and product roll-out strategy
- Identify the most optimal tools to support the needs of Gulp Media
- Oversee the integration of third-party ad servers / CMS platforms, and Ad Ops Tools
- Ensure that the CMS and ad server are properly configured to handle inventory management
- Oversee the technical architecture for ad serving
- Ensure that the ad server integrations are performing optimally
- Work with engineering to ensure that the infrastructure can scale as ad traffic and content volumes increase
- Translate business goals and end user needs into product strategy
- Lead & facilitate in-person research
- Turn customer insights into actionable strategies and priorities
- Removes roadblocks and obstacles that may impair product teams
- Receives and prioritizes incoming requests from business partners and stakeholders
- Provides regular updates to leadership regarding the progress of products within the portfolio
- Fosters collaboration with team members (Engineering, UX, etc.)
- Regularly and systematically use data to uncover opportunities, track product performance, and drive decision making
- Conduct Design Thinking, Agile, and LEAN rituals to promote ongoing communication
- Create and enhance in-app ad formats
- Collaborate with sales and ad operations teams to design and optimize monetization strategies
- Utilize in-app user behavior and contextual data to deliver highly targeted ads
- Manage and optimize the available ad space within the app
- Explore and implement innovative ad formats
Preferred Qualifications
- Bachelor’s degree in business, Marketing, Computer Science, or Engineering