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Senior Manager – Digital Product Marketing
| Company | FOX |
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| Location | Los Angeles, CA, USA |
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| Salary | $88300 – $180500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Experience working in either Marketing or IT/Product roles re: developing and delivering requirements for marketing and MarTech applications.
- Experience in user experience / customer experience in documenting as-is and to-be flows
- Project management experience including experience using JIRA to manage and track tickets
- Experience working in an Agile development model for development and delivery
- Experience with deep linking including universal links, appflsyer and onelink, custom uri
- Experience spans both setting up new links and ensuring existing links are working as expected.
- Prior experience working with Salesforce Marketing Cloud or Braze, mobile platforms such as Localytics, Airship, or Salesforce Mobile Studio.
- A passion for and understanding of both the marketing and technology sides of MarTech: the applications and “why”, ability to develop use cases understood by both Marketing and Tech partners, the underlying technology “how”.
- Proven track record of developing and prioritizing marketing requirements and managing delivery against them.
- Disciplined, analytical but creative thinker and problem solver.
- Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self motivated
- Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships.
- Strong “influence without ownership” skills and driving consensus.
- Positive attitude and ability to operate in a fast-paced environment with ambiguity.
Responsibilities
- Develop and maintain Marketing’s roadmap for campaign capability spanning digital channels (e.g. email, SMS, mobile and web notifications, in-app banners), automation, personalization, and ad hoc and trigger campaigning across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, winback).
- Develop business cases in support of new capabilities and secure approvals.
- Develop project and product briefs highlighting functionality, customer experiences, use cases (common and edge) and business outcomes for stakeholdering across cross-functional teams and driving alignment on the ‘what’ and the ‘how’.
- Project manage implementation of all enhancements and fixes, including identifying and mitigating risks and managing status and holding team members accountable for delivery.
- Coordinate with Marketing team and cross functional teams to ensure effective rollouts of new capabilities and technology through definition of process, requirements/use case scenarios and performing business acceptance testing.
- Monitor and ensure marketing technology platform stability and usability; identify business-impacting issues and serve as primary interface to Marketing Operations stakeholders on platform status, issues, impacts, and ETA’s on fixes.
- Maintain robust documentation on system capabilities, known issues and the intuition underlying configuration choices (tradeoffs and consequences).
- Develop and manage scorecards on systems performance (uptime, ticket resolution SLA, etc).
Preferred Qualifications
- Relevant work experience with Digital, Media, and Entertainment
- A Bachelor’s degree.
