Senior Manager – Global Customer Insights
| Company | Becton Dickinson |
|---|---|
| Location | Midland Park, NJ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree required; MBA preferred.
- 7+ years confirmed experience in a strategic Insights and analytics roles
- Experience with conducting primary and secondary market research
- Experience in analytic (analytic methods such as, but not limited to – Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods)
- Research methodology experience with segmentation, pricing, messaging, A&Us, etc.
- Experience in leading Insights vendors
Responsibilities
- Support Insights and Analytics goals and objectives that enable the achievement of BD long-term success
- Partner with BUs and Functional teams (Marketing, R&D, Business Development) to build and deliver practical learning plans with clear understanding of business issues
- Provide foresight by anticipating how market growth drivers will influence future business strategies
- Be responsible for the process of translating and communicating customer insights in the development of business decisions and strategies
- Challenge the status quo by applying data and insights penetrating beneath the numbers to bring strategic focus to BD business platforms
- Communicate objective, in-depth, and practical insights and recommendations to key business partners and collaborators via reports, compelling presentations, and ad-hoc meetings
- Leverage multiple forms of reporting including ‘story telling’, infographics, dashboards, and the like
- Support maintenance of strategic vendor partnerships
- Ensure continual improvement of processes and accountability of results
- Maintain standard processes and innovative approaches.
Preferred Qualifications
- Preferred confirmed experience in medical devices, pharmaceuticals or OTC
- Preferred global research experience