Senior Manager - Growth Marketing

Senior Manager – Growth Marketing

5+ years of experience in growth marketing, digital marketing, and/or demand generation, with at least 3 years experience at a SaaS company
Proven track record of driving measurable growth through multi-channel marketing strategies
Proficiency in paid media platforms (e.g., Google Ads, LinkedIn Ads), SEO/SEM strategies, and marketing automation tools
Strong understanding of the B2B sales funnel and experience optimizing each stage
Expertise in analytics platforms (e.g., Google Analytics, HubSpot, Marketo, Salesforce) and data visualization tools
Knowledgeable and comfortable with SaaS metrics (e.g., CAC, LTV, ARR) and their application to growth strategies
Proven expertise with account-based marketing (ABM) strategies and tools
Willingness to roll up your sleeves, own processes fully, and get things done

Develop and execute data-driven growth strategies to drive demand generation and pipeline acceleration
Lead campaigns across multiple channels (e.g., paid media, email, SEO/SEM) to generate high-quality leads
Optimize campaigns and Archive website for improved conversion
Activate nurture campaigns to ensure Archive is consistently top of mind for leads or contacts that haven’t converted
Partner with sales team to ideate, execute and share impact metrics for ABM strategies
Identify and segment target audiences based on behavior and demographics, and create tailored messaging and campaigns to drive engagement and conversions
Conduct regular A/B testing of marketing assets, landing pages, email flows, and ads to continually improve performance and ROI
Use analytics tools to track campaign performance, identify growth opportunities, and report key KPIs (CAC, ARR, etc.)

Experience with a narrow ICP: Proven experience with targeting and customizing marketing tactics vs. spray and play is ideal