Senior Manager – Influencer Vetting & Brand Safety
| Company | PepsiCo |
|---|---|
| Location | Dallas, TX, USA, Chicago, IL, USA, White Plains, NY, USA |
| Salary | $118700 – $198800 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in digital marketing, legal compliance, risk management, or brand safety roles, preferably in a global environment.
- Experience with influencer marketing, social media platforms, and influencer vetting tools is essential.
- Familiarity with legal and regulatory standards for digital and social media marketing, such as FTC guidelines, GDPR, and content moderation.
- Proficient in influencer marketing platforms (e.g., CreatorIQ, Captiv8) and social monitoring tools.
- Experience with crisis management, escalation procedures, and brand safety tools or technology.
- Excellent attention to detail, with a deep understanding of brand integrity and risk mitigation.
- Strong communication skills, with the ability to work across geographies and functions, ensuring alignment with global guidelines.
- Collaborative mindset, able to partner effectively with global and local teams as well as external agencies.
Responsibilities
- Lead the creation, implementation, and ongoing management of a comprehensive governance framework that ensures all influencer marketing efforts adhere to brand safety standards.
- Develop global brand safety guardrails, guidelines, and playbooks that will provide clear direction to local market teams on how to mitigate potential risks when working with influencers.
- Oversee the vetting of influencers at every level (nano, micro, macro, celebrity) to ensure compliance with company values and brand safety protocols.
- Continuously monitor influencer partnerships and proactively address any risks that may arise, ensuring a seamless and secure influencer engagement process.
- Act as the central point of contact for all global and local teams regarding vetting and safety concerns.
- Collaborate with the global vetting agency to ensure a consistent and thorough vetting process across markets.
- Support local market teams by providing guidance, tools, and frameworks to help them vet influencers effectively at a regional level, maintaining consistency in quality and compliance.
- Build and maintain strong partnerships with local agencies and ensure alignment with global vetting guidelines.
- Develop and deliver training programs and workshops for local marketing teams on how to use the governance framework and brand safety tools effectively.
- Serve as an advisor to internal stakeholders, including legal and compliance teams, to ensure that vetting and brand safety policies are aligned with broader corporate governance requirements.
- Ensure adherence to all legal and regulatory requirements, including FTC guidelines and GDPR, across all influencer partnerships.
- Implement and manage processes for crisis management and quick escalation of risks or issues related to influencer behavior or content.
- Regularly report to senior leadership on the performance of the vetting process, brand safety measures, and any critical issues that have arisen.
- Collaborate with the analytics team to track and monitor the effectiveness of governance frameworks and ensure continuous improvement.
Preferred Qualifications
- Proven ability to create and implement governance frameworks and processes on a global scale.
- Experience in navigating legal, regulatory, and compliance challenges in the influencer space.
- Strong crisis management experience and the ability to remain calm under pressure.