Senior Manager – Integrated Insights & Business Intelligence
| Company | Zoetis |
|---|---|
| Location | Parsippany-Troy Hills, NJ, USA |
| Salary | $139000 – $200000 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s in marketing, market research, engineering, computer science, finance or equivalent, MBA or advanced degree a plus; prefer a combination of marketing + data science fundamentals
- 8+ years of direct forecasting and / or related business intelligence / analytics experience
- Forecasting expertise
- Understanding of marketing, measurement and insights
- Experience in the animal health, human health, consumer goods or other related space
- Strong communicator, including oral, written and interpersonal communications skills; strong negotiation/ persuasion skills
- Able to work across cross-functional teams to understand business goals, measure progress against those goals and recommend data-based strategies to improve performance
- Data-driven mindset
- Organized, fast-moving, adaptable
- Demonstrated organizational acumen and success working in a matrix organization
- Excellent project management and time management skills
- Ability to exercise good judgment and make thoughtful, fair decisions based on relevant information
- Ability to interact with/influence Sr. Management and peers with confidence and conviction
- Proficiency with Microsoft Office suite
Responsibilities
- Deliver on the full forecasting effort for the TA, including:
- Own holistic forecast, including synthesis of the top-down forecast with internal bottom-up forecasts delivered by each channel (Retail, Vet Clinic, etc,) in conjunction with Finance and TA Teams; increase accuracy of financial and demand forecasts
- Direct management of the top-down forecast
- Identify and quantify drivers of current and future sales performance
- Provide insights from across data sources to support the strategic plans and product P&L, such as modeling different forecast scenarios to optimize launch execution or understand impact of expected competitors
- Act as an expert in assigned TA, including mining secondary data sources for TA-specific insights, leading TA-specific competitive intelligence activities and understanding primary market research insights (PMR conducted by separate dedicated team;) consolidate information across these data sources to create a holistic view
- Be a strategic partner to TA Teams by:
- Synthesizing insights into actionable, strategic implications, facilitating decision-making in line with key performance goals
- Developing data-based insights around customer segments to enable the creation of targeted programs
- Collaborating on preparation for monthly performance reviews, quarterly President’s Reviews and annual business planning
- Bring data-driven insights to support business decision making and work with Data & Digital team on predictive analytics that highlight opportunities for product penetration, market share growth and sales optimization
- Optimize metrics and KPIs as needed to prioritize those which are most useful for the business; introduce innovative techniques and technologies for monitoring performance and understanding customer behaviors where gaps exist
- Foster an environment where feedback is open, ongoing and consistent
Preferred Qualifications
- MBA or other post-graduate degree
- Experience in use of artificial intelligence to streamline processes / enhance accuracy
- Familiarity with advanced analytics tools such as Tableau
- Proficiency with quantitative languages and tools including SQL (or another advanced programming language such as R, C++, etc.)