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Senior Manager – Lifecycle Marketing

Senior Manager – Lifecycle Marketing

CompanyBilt Rewards
LocationNew York, NY, USA
Salary$120000 – $150000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 5+ years of lifecycle marketing experience
  • A strong understanding of lifecycle marketing, including campaign management, data analytics, and marketing automation platforms. Experience with tools like Braze, Segment, FullStory, and Looker is a plus.
  • Strong knowledge of Liquid. Familiarity with HTML and CSS is preferred.
  • Familiarity with webhooks, working with APIs, and/or CMS.
  • A detail-oriented worker who is adaptable and interested in learning new tools & technologies.

Responsibilities

  • Be a critical player in the development of a highly personalized user experience for our existing partners and members
  • Manage testing across your channels across the user journey
  • Work closely with the broader marketing team to develop activation & engagement priorities based on business goals
  • Own the planning, creation, and analysis of automated messages in Braze
  • Analyze campaign performance to continuously improve the user experience
  • Improve internal systems to make the team faster, more nimble, and more efficient.

Preferred Qualifications

  • A creative problem solver who is excited to work as a part of a team.
  • Bonus points for design and/or copywriting skills.
  • Bonus points for experience with email deliverability.