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Senior Manager – Lifecycle Marketing
Company | Bilt Rewards |
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Location | New York, NY, USA |
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Salary | $120000 – $150000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of lifecycle marketing experience
- A strong understanding of lifecycle marketing, including campaign management, data analytics, and marketing automation platforms. Experience with tools like Braze, Segment, FullStory, and Looker is a plus.
- Strong knowledge of Liquid. Familiarity with HTML and CSS is preferred.
- Familiarity with webhooks, working with APIs, and/or CMS.
- A detail-oriented worker who is adaptable and interested in learning new tools & technologies.
Responsibilities
- Be a critical player in the development of a highly personalized user experience for our existing partners and members
- Manage testing across your channels across the user journey
- Work closely with the broader marketing team to develop activation & engagement priorities based on business goals
- Own the planning, creation, and analysis of automated messages in Braze
- Analyze campaign performance to continuously improve the user experience
- Improve internal systems to make the team faster, more nimble, and more efficient.
Preferred Qualifications
- A creative problem solver who is excited to work as a part of a team.
- Bonus points for design and/or copywriting skills.
- Bonus points for experience with email deliverability.