Senior Manager – Marketing Optimization
| Company | The Home Depot |
|---|---|
| Location | Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Must be 18 years of age or older
- Must be legally permitted to work in the United States
- The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
- 8 years of work experience
- 4 years of leadership experience
- Effective Communication
- Problem Solving & Analytical Skills
- Marketing Technology
- Cross-Functional Collaboration
- Ambiguity Management
- Process Optimization
- Financial Acumen
- Strong Written & Verbal Communication Skills
- Plan & Align
- Drives Results
- Manages Conflict
Responsibilities
- React to business changes and develop and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems. Formally communicate to members of Senior and Executive Leadership on Marketing Operations goals & priorities
- Optimize business process designs and frameworks to enable marketing teams to get their jobs done from the way that we strategically plan to the way we execute campaigns
- Deep understanding of marketing use cases, personas, and goals to develop technology strategy. Focused on making technology work for each team’s specific business needs within the context of their processes and with the resources available. Develop and document user flows in and across platforms. Inform and track vendor roadmaps to understand new capabilities and how they can be used for marketing use cases
- Use operational insights to develop strategies, priorities and roadmaps for areas to optimize
- Strategic partner to our 3rd party vendors responsible for contract negotiations and relationship management
Preferred Qualifications
- Experience leading process design, user flow creation, and technology implementation and management
- Experience in change management best practices and execution
- Deep knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation, and DCO
- Data taxonomy, governance and metadata