Senior Manager – Media-Strategy & Optimization
| Company | Royal Bank of Canada |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Possess media market and industry knowledge – demonstrate an excellent understanding of media channels across all disciplines (online and offline) whilst being highly digital-media savvy.
- Ideally a minimum of 5-7 years of experience as either a Senior Media-Buyer/Planner/Strategist or Connections-Planner.
- University or College degree/diploma in Media, Marketing, Business, or related field.
- Cross-channel buying-/planning experience on all levels (national & regional) and knowledge of internal/external media-planning tools & syndicated data-sources.
- Demonstrates understanding of media basics/strategic concepts and ideally knowledge of MMM-methodologies as part of the planning-process.
- Excellent business communication skills, including persuasive presentation skills and the ability to communicate effectively via email, phone and in person with an ability to simplify sometimes very complex media-topics.
Responsibilities
- Provide guidance, advice & approval on campaign-executions in relation to channel-mix, audience-targeting, scope-of-work, media KPIs, ad-pricing/inflation, brand-safety, and ad-suppliers across all media-channels & ad-platforms.
- Be a trusted advisor to internal groups (i.e., various Marketing LOBs, Procurement, Risk Management, Finance, Data-Science, etc.) in relation to RBC’s media-approach & provide counsel to RBC’s marketing-leadership.
- Coordinate & host a variety of inspirational (media-) training sessions as part of our learning-agenda, regularly develop internal POVs and white-papers re. the current and future state of media.
- Analyze, explore and predict media-trends & competitor-activity.
- Drive our evolution of campaign-metrics across our media-campaigns.
- Develop insights relating to a consumer’s media-consumption, channel-habits, media-owners, ad-tech solutions, etc. to help and guide marketing-teams in their campaign-development.
- Actively support efforts to protect RBC from reputational risks within our paid-media activities, ranging from auditing our 3P brand-safety & ad-verification tools to assessing ad-standards, compliance, and risk regarding media-partners & ad-solutions.
- Manage/monitor our SOV holistically in key media-channels to maintain competitiveness.
- Support the team in managing contractual relationship & MSAs with our media-& agency-partners.
Preferred Qualifications
- A passion to question/challenge the Status Quo in Media and be enthusiastic to create a joint vision with other teams within a large-enterprise organizational structure.