Senior Manager – Product Marketing

Senior Manager – Product Marketing

Requirements

• Typically requires a minimum of 12 years of marketing experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
• 7+ years of experience of in-house B2B health ingredient marketing; previous marketing experience required with B2B food & beverage health ingredient companies
• Deep understanding of consumer trends in multiple industries, focused on nutrition, health and science
• Seeks out and incorporates customer and competitive insights to inform actions
• Proven track record of sales-generating marketing results; deep understanding of sales lifecycle and marketing to sales funnel
• Self-starter and strategic, creative thinker with a history of pushing for deadline-driven results
• Willingness to staff trade shows and travel based on marketing plan
• Comfortable working in a fast-paced startup environment, able to influence across the organization

Responsibilities

• Create B2B marketing campaigns to build customer awareness and demand in Brightseed’s growing bioactive portfolio for current products and as new products launch
• Identify key product and brand assets required and lead the development and implementation among internal teams, external partners, and customers
• Develop ingredient concepts and demos to showcase Brightseed’s bioactive ingredients
• Partner closely with Leadership, Product, and Scientific/Medical Affairs teams to review and align on plans, assets, and messaging to ensure key consumer insights, product features and clinical study results are incorporated into marketing strategy and plans
• Work with Marketing & Sales team members to execute outbound & inbound marketing activities for Brightseed’s portfolio of bioactive solutions, including using traditional media, digital media, email, tradeshows and more
• Work with Marketing & Sales team members to define key metrics and report on the effectiveness of marketing initiatives in generating qualified leads, conversion, and overall value to sales
• Manage inbound media inquiries and ensure public relations work ties strategically to brand and product marketing communications
• Work with sales to ensure marketing campaigns and tactics align with sales strategy
• Develop a comprehensive portfolio of sales-marketing collateral (e.g., presentations, one-pagers, case studies, etc.) in collaboration with Sales and Product teams
• Support bioactive ingredient Sales team on an ongoing basis to develop customer collateral, presentation materials, and talking points for key sales moments and meetings

Preferred Qualifications

No preferred qualifications provided.