Senior Marketing Analyst

BA/BS degree in Marketing, Business or quantitative field such as Economics/Econometrics, Statistics, Mathematics, Computer Science, or Engineering
7+ years hands-on experience as a marketing analyst, preferably in a Growth and/or Performance Marketing analytics role
Deep understanding of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing
Familiarity with web analytics (e.g., Google Analytics, Adobe Analytics) and digital attribution methodologies
Experience with A/B testing and building experiment plans
Deep expertise with data analysis and reporting tools, e.g. SQL, Tableau, Looker etc
Experience with statistical analysis, bonus if you have experience with predictive analytics
Proven ability to interpret data, identify trends, and provide actionable insights and recommendations
Ability to clearly and effectively communicate data-driven insights to both technical and non-technical audiences
Excellent time and project management skills as well as motivation to succeed in a fast-paced, dynamic environment
Excellent communication and presentation skills

Analyze digital marketing growth and performance campaigns across channels, including paid media, paid search, social, email, SEO and ASO to assess performance and identify areas for improvement and optimization
Develop and maintain dashboards and reports that track key metrics and KPI’s
Conduct A/B tests and experiments to continually optimize and improve campaign performance including creatives, landing pages, emails, keywords and CTA’s
Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies
Identify opportunities to improve performance and increase marketing spend ROI and ROAS
Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates
Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition, adoption and retention outcomes
Travel up to 10% of the time

No preferred qualifications provided.