Senior Marketing Director

10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution.
Bachelor’s degree in Marketing or related field (MBA preferred).
Expertise in leveraging consumer insights for effective marketing programs.
Experience in creative and media development and execution.
Proven track record in new product development and commercialization.
Global marketing experience strongly preferred.
Role based in Needham, MA with 3 days in-office per week.

Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions.
Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding.
Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets.
Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing.
Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth.
Measure impact, extract insights, and refine marketing and sales strategies to improve future execution.
Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation.