Senior Marketing Manager

Senior Marketing Manager

Requirements

• 6-8 years of experience in a senior marketing or campaign management role. Proven track record in developing and executing marketing strategies.
• Comfortable working across multiple teams, including Sales, Account Managers, Partners, and Global teams, with the ability to influence and align stakeholders.
• Strong ability to use data and insights to guide campaign decisions and optimise performance.
• Experience in end-to-end campaign management, from planning and execution to analysis and reporting.
• Excellent written and verbal communication skills, with the ability to build and maintain relationships with key stakeholders, both internally and externally.
• Comfortable using CMS, Microsoft Office (Excel, Word, PowerPoint), and other marketing tools to execute campaigns and manage content.
• Ability to thrive in a fast-paced and sometimes ambiguous environment, with a focus on delivering results.

Responsibilities

• Conducting market research to identify target audiences, understand customer behavior, and analyse industry trends.
• Developing short and long-term marketing plans and strategies that align with the company’s overall business objectives.
• Support and deliver a Partnerships marketing strategy to maximise visibility and sales of brands/retailers gift cards.
• Use data and customer insights to plan, execute and measure brand partner marketing campaigns in collaboration with the US & Global Partnership team.
• Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns.
• Seek and manage brand approvals for all campaigns across all channels for the US and Canada.
• Develop and execute all local B2B campaign & content calendar to drive new and repeat business for the US and Canada.
• Support the wider Global team with the implementation of B2C & B2B global campaigns.
• Own and manage Prezzee’s CMS changes for the US and Canada.
• Work with the US B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events.
• Liaise and work with the marketing team to ensure campaigns are running to deadlines.
• Develop briefs with stakeholders internally and externally to ensure briefs are aligned to the business strategy.
• Overseeing the creation of engaging and informative content for local marketing materials, websites, blogs, and other platforms.
• Execute end to end campaigns including managing relationships with legal, working with relevant systems, and other relevant administrative tasks.
• Monitoring and analysing the performance of marketing campaigns, measuring key metrics, and generating reports.
• Develop and maintain relevant internal and external partnerships to develop mutually beneficial relationships.
• Work with Prezzee’s US PR agency to establish a plan that aligns with Prezzee goals.
• Seek legal approval for content and communicate with the global marketing team.
• Work with the global marketing & product teams to ensure tight collaboration and seamless execution of go-to-market and product enhancements.
• Design and execute US GTM plans for existing products and new product launches.
• Analyse product marketing performance and create post implementation reviews.
• Support Global strategies and the growth of the business with a dotted reporting line into the global team.
• Run marketing stand ups, take a leadership role in ensuring UK team members update their initiatives.
• Be responsible for the final check of all campaign execution including minimising mistakes and ensuring a professional look and feel.
• Ensuring the global brand guidelines are followed.

Preferred Qualifications

No preferred qualifications provided.