Senior Marketing Manager – Demand Gen
| Company | PayNearMe |
|---|---|
| Location | Santa Clara, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 8-10 years of experience in B2B demand gen marketing, with a focus on SaaS or technology products
- A strong background in campaign development and program execution
- Proven ability to lead cross-functional teams and manage large-scale marketing projects
- Experience marketing to mid-large sized financial institutions, such as banks, credit unions, and/or lenders
- Strong strategic thinking and creative approach to problem solving
- Excellent leadership, communication, and project management skills
- Bachelor’s or Master’s degree in Marketing, Business, or related field
Responsibilities
- Lead the planning and execution of demand gen initiatives, with a mix of strategic thinking and creative execution capabilities
- Oversee the creation of comprehensive demand generation campaigns for new client acquisition and opportunity creation
- Collaborate closely with marketing, sales, SDRs, and other departments to deliver segmented campaigns aligned with revenue team goals
- Hands-on collaboration with a variety of external vendors and partners, including design, paid advertising and content writing resources
- Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvement
- Understand how to use different channels and tactics to reach different audiences, such as events, digital marketing, paid social, partnerships and email
Preferred Qualifications
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No preferred qualifications provided.