Senior Marketing Manager – Events

Senior Marketing Manager – Events

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in event marketing, sales enablement, or a related role, preferably within the health tech or B2B sector.
• Demonstrated ability to align marketing efforts with sales objectives and deliver measurable business results.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and project management tools.
• Analytical mindset with experience measuring event success and tracking lead-to-revenue outcomes.
• High attention to detail and a proactive, solutions-oriented mindset.

Responsibilities

• Collaborate with marketing and sales leaders to prioritize the annual event calendar of key industry events measured against business priorities and ROI potential.
• Provide pre-event logistics planning, onsite event support and facilitation to ensure flawless execution.
• Collaborate with the brand marketing team and preferred vendors to design and develop TELUS Health booth assets, interactive features, and experiential activations.
• Source meaningful giveaways that reflect TELUS Health’s brand values and resonate with target audiences.
• Create and deliver event kits to be distributed in key US sales regions for localized events run exclusively by sales team members.
• Collaborate with the marketing team to develop pre-event marketing plans, including email campaigns, social media promotions, and content creation to drive awareness and engagement.
• Equip onsite attendees with the tools and resources they need for success, including clear KPIs, scripts, and battlecards and lead capture processes.
• Lead post-event debriefs with sales and marketing teams to evaluate performance, capture insights, and identify areas for improvement.
• Partner with sales leaders to implement lead follow-up processes, maximizing conversion opportunities to measure and report on event ROI.
• Manage vendor relationships, inventory, storage, shipping and logistics to ensure flawless execution.
• Secure annual event budget with business case and ROI rationale, optimizing funds with strategic onsite activities, speaking opportunities, hosted receptions and PR amplification where warranted.

Preferred Qualifications

• Experience within the health tech or B2B sector is preferred.