Senior Marketing Operations Manager

Senior Marketing Operations Manager

Requirements

• 7+ years of experience in a Marketing Operations role and leading a small team for at least 2 years
• Proven track record of successfully implementing and guiding marketing operations strategy and reporting
• Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC
• Admin experience within Hubspot, Salesforce, Ringlead or similar, Outreach or similar, and CMS systems
• Proficiency in Excel, and prior exposure to Tableau or SQL
• Large-scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
• Must be metrics and data-driven in decision-making and able to present information engagingly and convincingly to internal and external stakeholders
• Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations

Responsibilities

• Serve as a trusted and strategic advisor to Marketing and the RevOps team
• Manage and develop the marketing tech stack and related systems, including administrative management of Hubspot, Salesforce, Ringlead, 6Sense, ZoomInfo, and Google Analytics, and manage associated 3rd party vendors
• Own the top-of-funnel stage definitions, hands-offs, and SLAs
• Provide regular reporting and analysis on time in stage, conversion between stages, and set the quarterly strategy and targets for stage KPIs (e.g. MQLs, SQLs, SQOs) by marketing channel
• Support the demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
• Work cross-functionally with Marketing, Sales, BDRs, Sales Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
• Build strong relationships with GTM teams and GTM management to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, BDR, and Account Executives
• Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedures, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
• Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
• Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
• Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process

Preferred Qualifications

No preferred qualifications provided.