Senior Marketing Specialist

Senior Marketing Specialist

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5 years of experience in brand marketing, campaign management, or a related role.
• Strong understanding of branding principles and marketing fundamentals.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.

Responsibilities

• Assist in the development and execution of multi-channel marketing campaigns to support brand objectives.
• Coordinates the creation and placement of advertising in various media, including external and internal-facing websites.
• Creates and updates graphics, brochures, company or product fact sheets, logos, and other promotional products.
• Coordinates with outside agencies on the preparation of advertising and promotional materials.
• Coordinate with cross-functional teams to ensure timely and effective campaign delivery.
• Ensure brand consistency across all marketing materials and communication channels.
• Collaborate with creative teams to develop engaging content for digital, print, and social media platforms.
• Develops promotional content for use at points of sales, exhibitions, conferences, and similar events.
• Manage content calendars for internal and outside agencies and oversee the production of marketing assets, including copy, graphics, and videos.
• Monitor and update brand assets to ensure alignment with current brand guidelines.
• Maintains Messaging Matrix and applies consistently across media.
• Researches and develops content for publication of products.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Analyze campaign performance and generate reports to assess effectiveness and inform future strategies.
• Work closely with internal teams, such as Product, Sales, and Customer Experience, to align brand initiatives with company goals.
• Support external vendor and agency relationships to facilitate project execution.
• Participate in brainstorming sessions and contribute creative ideas to enhance brand visibility.
• Maintain and organize brand documentation, guidelines, and archives.
• Track and report key top-of-funnel metrics, such as impressions, CTR, followers, and lead generation.
• Assist with budget tracking and expense reporting for brand marketing activities.

Preferred Qualifications

• Collaborative and team oriented.
• Self-motivated and eager to learn.
• Demonstrates curiosity and critical thinking to drive continuous improvement.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.