Senior Marketing Strategy Manager-Supply

Senior Marketing Strategy Manager-Supply

Requirements

• 7+ years of experience in product marketing, brand marketing, or a strategic marketing role, preferably within consumer services, marketplace, e-commerce, or retail environments.
• Proven ability to develop and execute marketing strategies that drive measurable outcomes.
• Strong project management skills, with the ability to manage multiple initiatives, set priorities, and drive execution in a fast-paced environment.
• Highly strategic, with ability to sequence projects to deliver quick wins while also keeping line of sight to longer term vision.
• Proven ability to collaborate cross-functionally and influence stakeholders across Product, Merchandising, and Marketing teams.
• Experience using research and insights to inform positioning, messaging, and go-to-market strategies.
• Data-driven mindset and approach to decision-making and performance measurement.
• Exceptional communication skills, with the ability to craft compelling narratives, influence stakeholders at all levels, and present insights effectively.

Responsibilities

• Build out comprehensive seller focused marketing strategy including: positioning, targeting, communication approach, channel strategy, promotional levers, and playbook for ramping supply.
• Develop roadmap for testing seller focused messaging.
• Plan and execute evergreen and ad hoc supply marketing campaigns including writing master briefs and project managing channel level execution.
• Collaborate with channel owners (CRM, paid social, organic social) to drive testing and initiatives roadmap that meet supply goals.
• Refine marketing KPIs and reporting focused on meeting supply goals.
• Advance seller experience and meet marketing goals by diving deep into the supplier journey / funnel and identify opportunities to shape evolution of the supply product roadmap, in close partnership with Product & Merchandising leads.
• Build deep understanding and empathy for seller experience champion the seller perspective in marketing and cross-functional forums.
• Drive seller research to inform positioning of supply offerings and guide seller marketing strategies.
• Conduct regular competitive analysis to understand potential risks and opportunities on supply.
• Evolve buyers focused research tools to include seller perspective.
• Provide product marketing POV to amplify high impact features across marketing channels, supporting buyer side projects when needed.
• Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals.
• Support and grow marketing led strategic partnerships.

Preferred Qualifications

No preferred qualifications provided.