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Senior Media Analyst – Night Market
| Company | Horizon media |
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| Location | New York, NY, USA |
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| Salary | $100000 – $120000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 4+ years in paid media data analysis, particularly biddable media
- 3+ years working with business intelligence tools, ex: Tableau
- 5+ years using Excel
- Direct experience within retailer data – like Amazon Ads
- Experience querying databases using SQL
- Experience creating and elevating current analytics methodology, building replicable insights frameworks.
- Demonstrated ability to extract business insights from large datasets and use them to drive business change
- Experience performing analysis with large datasets and building reports and dashboards using business intelligence tools
- Understanding of the various ways that customer level data can be used to create targetable audiences
Responsibilities
- Quench curiosities by diving deep into the data. In collaboration with data strategy team, query our data lake and bring disparate data together to understand media impacts on client business goals
- Build measurement plans with teams to develop insights that will track success towards those goals
- Perform extensive analysis on output of client data to build insights of how their business is operating
- Develop recommendations based on insights (done in tandem with account leaders)
- Build dashboards that support aspirations of automating client insights
- Develop weekly, monthly, quarterly reporting and insights cadences
- Work with internal account teams to give perspective on pathways that are best suited for client objectives
- Develop an approach on how we as a company can better support our clients from an insights/analytical standpoint as well as an automation standpoint
Preferred Qualifications
- Experience creating and elevating current analytics methodology, building replicable insights frameworks.
- Working closely with clients and account teams to assess business and marketing challenges, discuss the possible solutions, and execute a plan.
- Spearheading new analytical initiatives to drive actionable insights for our clients
- Advocating research findings to diverse audiences through in-person presentations.
- Experience designing, analyzing, and interpreting the results of different test methodologies (e.g. pre/post, A/B splits, multivariate) as well as an understanding of the techniques used by various 3rd party measurement providers
