Senior Paid Media Manager
| Company | Xometry |
|---|---|
| Location | North Bethesda, MD, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting
- BA/BS degree with a strong academic record
- Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker
- Proficiency in advertising platforms (Google, Facebook, Linkedin)
- Experience executing customer marketing plans in a digital marketplace
- Experience working cross-functionally with operations, sales, product and services teams
- Excellent communication, writing and presentation skills, with high attention to detail
- Demonstrated ability to define/undertake work assignments with minimal supervision
- Data/ROI driven and not afraid to own their own revenue related KPIs
- History of teamwork and willingness to roll up one’s sleeves to get the job done
- Solid experience in project management skills, with ability to organize and prioritize
- Experience identifying customer success stories and execution of campaigns to promote them
- A willingness to think creatively, test frequently and learn from failures
Responsibilities
- Create, optimize, and evolve marketing strategies to acquire net-new suppliers to enter the funnel and advertise on Thomas or list their business
- Identify the target audience and assess outreach strategies and channels
- Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns, measure results, and make recommendations
- Develop new campaigns to get suppliers to list their business on Thomas and get a better understanding of the marketing services that we offer to help grow their business
- Manage and execute on a monthly and annual calendar of marketing campaigns
- Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
- Achieve campaign objectives/KPIs and develop strategic plan to deliver
- Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience
- Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do
Preferred Qualifications
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No preferred qualifications provided.