Senior Performance Marketing Specialist
| Company | Teikametrics |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of experience managing B2B paid media campaigns, ideally in SaaS, Martech, or eCommerce tech
- Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and performance analytics tools
- Experience with ad copywriting and collaborating on creative/visuals for campaigns
- Proficient with marketing tech stack: Google Analytics, Excel, etc.
- Strong analytical skills and comfort managing media budgets, pacing, and ROI analysis
- Ability to work cross-functionally and communicate clearly with stakeholders
- Self-starter mindset with a desire to learn, iterate, and scale what works
Responsibilities
- Launch, manage, and optimize paid campaigns across partners such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels.
- Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments.
- Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations.
- Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed.
- Track and report on performance across paid media channels.
- Monitor key metrics daily (CPL, CAC, ROAS, CVR, CTR, etc.) and make proactive adjustments to optimize performance.
- Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes.
- Identify underperforming segments or campaigns and provide insights for iteration.
- Support integrated campaign planning in partnership with content, design, and product marketing.
- Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns.
- Assist in the development of landing pages with CRO best practices in mind.
- Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement.
- Stay up to date on paid media trends, algorithm changes, and emerging ad formats.
- Identify new channels or tactics to test for incremental pipeline growth.
- Analyze competitor ad strategies and share insights with the broader marketing team.
Preferred Qualifications
- Bonus: Experience marketing to eCommerce sellers, brands, or digital retailers