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Senior Product Manager – Martech
| Company | Lob |
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| Location | United States |
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| Salary | $152500 – $170000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of product experience, with a strong background in marketing technology, CRM integrations, or attribution modeling
- Strong analytical aptitude, and a sense for how to intuitively display data to internal teams and customers
- A curious soul, motivated by solving complex problems
- Superb written and verbal communication
- Deep understanding of marketing teams’ goals, testing processes, terminology, and ecosystem
- Experience developing B2B SaaS products
Responsibilities
- Own the vision, strategy, and roadmap for Lob’s Enterprise marketer workflow, inspiring users to test variants for optimal impact and grow their mail program over time
- Work closely with engineers, designers, and data scientists to build intuitive, high-impact features that integrate with marketing tech stacks and CRMs
- Develop tools that enable marketers to easily personalize mail creative, segment audiences, and automate drip campaigns
- Leverage AI for Direct Mail execution, from creative proofing to audience expansion
- Touchbase with customers, conduct user research, and analyze data to deeply understand marketer pain points and ensure our solutions drive measurable value
- Partner with customer success and sales teams to launch new features, gather feedback, and continuously refine our offerings
- Partner with our own marketing team to dogfood the product and drive awareness
Preferred Qualifications
- Experience in direct mail marketing
- Familiarity with AI applications in marketing automation, and are adept at leveraging the latest AI tools to drive efficiency within the Product discipline
- Previous experience integrating marketing tools with CRMs such as Salesforce, HubSpot, or Marketo
